Home delivery coffee
Dear entrepreneurs and cafe-owners of Melbourne, here is a business idea. Consider it a gift from me to you.
Home delivery coffee.
Allow me to put my case.
Imagine, if you will, the thousands upon thousands of parents, grandparents, friends and nannies in Melbourne right now who have spent all day chasing after babies and toddlers. Anyone who has done this knows how BEHOND EXHAUSTING it is to do. And now imagine this occurring on the back of a night of little or at best broken sleep. Make that THREE AND A HALF YEARS of little or at best broken sleep, night after night.
And now imagine that at around two o’clock in the afternoon, by some happy confluence of hard work, planning, and sheer dumb luck, those babies and toddlers actually fall asleep for a nap. In their own beds. At the same time.
And so all those thousands upon thousands of parents, grandparents, friends and nannies who have spent all day chasing after all those babies and toddlers FINALLY get a chance to sit down. They know they should be cleaning, or working, or folding washing, or calling their mothers. But they are just so mind-numbingly exhausted that all they can do is sit and stare at that stain on the lounge-room rug left over from the Great Banana Mush Incident of ’13.
Do you know what they would love right now? Coffee. They would really, really love a nap-time coffee. Some might even kill for it, and most would probably pay through the nose for it.
But - and here’s the kicker - even if they had the energy to walk, they couldn't leave the house to buy it. The babies and toddlers are asleep, remember?
Now if someone was to develop an app via which all those people could ORDER a coffee, and have a barista with a coffee cart rock up at their home a few minutes later... Well, that person may well be in line to make their first million.
Just a suggestion.
Image credit: Lesly Juarez, licensed for unlimited use under Creative Commons