Dumb ways to die

Melbourne's train network, Metro Trains, has produced this kinda cute and kinda disturbing song to discourage people from doing silly, dangerous things around trains (like jumping the tracks, standing near the edge of the platform, driving around barriers at level crossings: apparently people do all these things!). The song is called Dumb Ways to Die. There is also a website, here. And a bunch of gifs on Tumblr, here. What do you think? Will it work?